# Stensul + JSON Dynamic Content

Stensul makes adding dynamic content available to email creators for any ESP/MAP via a JSON real-time feed

## How the Stensul dynamic content integration with JSON works

Dynamic content is a key part of personalized emails, which are a key part of helping companies reach phase 4 of the [Email Creation Maturity Model](/content/resource/5-phases-of-email-creation-maturity/index.html). Dynamic content is currently limited to being executed in the ESP or MAP, which makes creating emails that use it take longer than they should. The Stensul dynamic content integration with JSON lets Marketing Ops create a connection that empowers email creators to view all the dynamic content that will be used in the email during the creation process. Reviewers and approvers can also view these previews, ensuring the email looks great no matter what customer segment is viewing it.

- **Reduce steps and save time** in your email preview and approval process
- Render dynamic content text and images in Stensul **in real time**
- Use a JSON connection that creates a real-time feed to connect multiple dynamic content sources or your homegrown ESP

## Key features and benefits

#### Resources

## Learn more to create better

Grab thought-starters.

[Guides](/content/resources/guides/index.html)

[The 5 phases of email creation maturity](/content/resource/5-phases-of-email-creation-maturity/index.html)

- [Best practices](/content/category/best-practices/index.html)
- [Marketing](/content/category/marketing/index.html)

[Success stories](/content/resources/success-stories/index.html)

[Financial services company spends time on email creativity instead of troubleshooting code](/content/resource/success-story-fortune-500-financial-services-company/index.html)

- [Financial services](/content/category/financial-services/index.html)